The Baja Fresh® Story

In August 1990, Baja Fresh® Mexican Grill opened its first restaurant in the US featuring all-fresh, traditional fire-grilled Mexican favourites. Like many who grew up on fast food, we realised that it was time for something else, something different and something FRESH. Success was instant as customers realised they didn’t have to settle for processed and pre-heated food or lots of fillers instead of flavours. Now we operate over 200 restaurants under the Baja Fresh® brand in the US, Dubai and Singapore.

Baja Fresh® continues to be passionate about serving the freshest food in bright, clean environments. We believe in the benefits of eating well, being active and making a contribution to the communities we serve. We call this philosophy “Live Fresh” and you’ll find this attitude in everything we do. From excluding the use of microwaves in our restaurants to seeking the freshest quality meats, produce and ingredients, we assure our customers an outstanding meal on every visit.